During recent years, media houses have exhibited a problematic impact in generating sensational content and misinformative ideals over manifesting and disseminating genuine and factual information. Advertising and marketing have had a huge role in facilitating rampant fake news to further propaganda, thereby, eliciting biases that erode the mindsets of individuals and channel their energies in a singular direction; leading to a lack of perspective.
There is a huge dearth of diversity in mainstream media, particularly in the representation of those coming from varied fields of thought, study and impact. A pattern of inconsistent and irrelevant information is depicted and broadcasted in a fashion to suit a particular narrative that in turn, conditions individuals to follow and imbibe specific algorithms of thought and perspective.
This deems mass media as manipulative as diversionary tactics and inventive course of broadcast contorts to the fantasy-life projections over fixating the actual concern with the real world. Often, media incites and evokes certain sentiments and opinions that are guided in a specific direction to hone biases and prejudices that normalize a problematic agenda and ideology, so the information that we are fed with could be deemed ineffectual or perhaps, incorrect.
The assertion of manipulation over awareness distorts the truth in the garb of propaganda, and substantial neutrality is decreased. There is a great deal of fragmentation and the magnification of subjectivities that are portrayed and highlighted as objectivities… Again, due to the overarching influence of biases over factual information.
According to the Canadian psychologist, Jordan Peterson, technological advancement has had a pertinent role in the ‘fragmentation’ of objectivity as it hones opinions in the guise of factual information. Media houses now depict an absence of credibility as the information that is the driven is primarily sensitive towards negative information over neutral and factual knowledge; Peterson also highlights that the range of ‘emotional experience’ is targeted, which consequently stimulates misinformation.
The Linguist, Noam Chomsky, in his remarkable piece of work — ‘Manufacturing Consent: The Political Economy of the Mass Media’, has highlighted the inventive ways of media in propagating agenda as against empowering social, political and economic power to enforce and reinforce alternate modes of thought. Profits and sensationalism are given primacy as against the tenets of democracy, as the aspects of marketing and advertising are catered to. The narrative that is extensively broadcasted is immersed in propaganda and does not seek to challenge authority and question that credibility of the sources.
Information is filtered and the interests of the dominant group are encouraged institutionally to manufacture content pertaining to consistent and rational fallacies that subdue dissenting voices and narratives as well as individual autonomy, i.e. there is a mobilization of power.
Lastly, mass media has also become a substitute for leisure. We comprise the activities and hobbies that we would generally pursue in lieu of viewing ‘information’ and mongering over hearsay, scandal and propaganda that is facilitated on the backend.